S.T.A.R. Answer: Problem Solving

This post is one of the series of posts in my S.T.A.R. Answers Series in which I response to behavioral interview questions from my experiences.

Question:
Some problems require developing a unique approach. Tell about a time when you were able to develop a different problem-solving approach.

Situation

A local business had no marketing strategy or social media presence for it’s new website launch with e-commerce.

Task

Provide a strategy that involves Push and Pull methods to draw traffic to it’s website and provide a channel for customer interaction to promote it’s new online catering section.

Action

Created a Facebook Page with a Facebook Ads Campaign targeting potential customers within the 30 mile radius requirement for catering service.

Result

The Facebook Page active members increased by 400% and online catering orders doubled during the one month ad campaign.