This post is one of the series of posts in my S.T.A.R. Answers Series in which I response to behavioral interview questions from my experiences.
Question: Some problems require developing a unique approach. Tell about a time when you were able to develop a different problem-solving approach.
Situation #
A local business had no marketing strategy or social media presence for it's new website launch with e-commerce.
Task #
Provide a strategy that involves Push and Pull methods to draw traffic to it's website and provide a channel for customer interaction to promote it's new online catering section.
Action #
Created a Facebook Page with a Facebook Ads Campaign targeting potential customers within the 30 mile radius requirement for catering service.
Result #
The Facebook Page active members increased by 400% and online catering orders doubled during the one month ad campaign.